
Detroit, MI - Nearly a year ago the Detroit Institute of Arts (DIA) reopened with a new look and philosophy that was all about helping visitors make personal connections with the art. The resulting larger crowds, increased media attention, awards, and recognition by other museums are evidence that we're making that connection. Annual attendance for the DIA averaged about 350,000 a year. But since last year's Nov. 10 gala grand opening, 532,273 visitors have explored the new DIA as of Oct. 26. Memberships are up by 23 percent, and there has been a significant increase in earned revenue from the Museum Shop, CaféDIA, group sales and third party events.
The six-year, $158 million, renovation and gallery reinstallation began in 2001, originally to make structural upgrades. Since this necessitated emptying the galleries and putting the art back when finished, Director Graham W.J. Beal saw this as a once-in-a-lifetime opportunity to rethink how the DIA presents its collection to the public, resulting in an unprecedented focus on the general museum visitor. Visitors can now find many more ways to engage with the art, as the DIA's renowned collection is presented in its historical, social, political, and spiritual contexts with improved labels, numerous interactive devices and a small number of high-tech, interpretive stations.
"Our goal was to engage visitors and help them find personal meaning in art," Beal said. "We broke with the time-honored and intellectually-based framework of art history and presented art in the context of the human needs it fulfilled. In the different kinds of labels and interactive stations, we avoid specialist terminology and employ straightforward language that directly connects the viewer to the art. Everywhere, we strove to give the visitor a sense of comfort and control."
The response to the new DIA has been overwhelmingly positive and enthusiastic. The comments below are typical of the feedback received from visitors.