ROD Menzies, the owner of art auction houses Deutscher-Menzies and Lawson-Menzies, makes no secret of his ambition to be the market leader.

But this week, when he announced his decision to sell a 1954 Picasso painting through his own D-M Sydney auction next month, even industry colleagues were perplexed.

Why sell the painting in Australia and not, say, New York or London? And why auction a work valued at between $5million and $7million at a time of international art market uncertainty and local nervousness about the economy?

Mr Menzies paid $US4.6 million for the vibrant painting, titled Sylvette, at a New York auction two years ago.

The businessman, who made his fortune through cleaning contracting, said the mood of the art market prompted his decision to list the Picasso.
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